mms Intelligent Media System

Overview

Led UX redesign of a complex B2B digital signage software suite (IMS) used for scheduling and distributing content across large media networks.

Problem

Existing software was complex and not user-friendly. Needed redesign for better usability and user engagement.

Process

• Field research & interviews
• Persona creation
• User flow diagrams
• Paper prototyping & Axure prototyping
• Usability testing with main customer
• UI style guide creation

Challenges

• Complex scheduling system with many dependencies
• Technical constraints of legacy system
• Balancing power-user needs with simplicity

Solutions

• Simplified workflow with clear visual hierarchy
• Contextual help and progressive disclosure
• Redesigned calendar interface for intuitive scheduling

Outcomes

• Prototype tested more efficient and engaging than previous version
• Raised awareness of design importance within the company
• Software was acquired and is still in use (under a different name)

Learnings

• Never design without meeting users. Observing behavior is crucial. Experience led to pursuing a Master's in Usability Engineering.